Horse Racing Fantasy Community

Two weeks ago we announced our partnership program with the National Thoroughbred Racing Association (NTRA.com). This partnership is still in its beta launch and next week will go into full distribution. Just as exciting is our new partnership with Bloodhorse.com, one of the leading providers of horse racing information in the world. Bloodhorse.com is not only one of the most respected and well-known websites, but it is also one of the most highly-trafficked. Our beta partnership program was launched Friday and our full program is expected to launch the middle-to-end of next week.

This is very exciting news for our game and community members. Working with names like the National Thoroughbred Racing Association (NTRA.com) and Bloodhorse.com not only adds tremendous credibility, but also helps us continue to build our game and community player base as well as continue to solidify Horse Racing Fantasy as the official game of the racing industry.

These partnership programs are all part of our master plan to tie together the novice racing fan with the more experienced enthusiast, creating a fun, entertaining and educational environment with the premise of expanding the awareness and interest of horse racing to a younger, sports-centric audience.

We have worked with Bloodhorse.com before and they have brought us many players. This partnership takes our relationship to a whole new level. Just like our relationship with the NTRA, the Bloodhorse will be displaying all kinds of statistical data coming from our game for their users to see and review. In addition to this expanded partnership, we are also sponsoring a special contest that Bloodhorse runs during the Triple Crown racing season.

Our goal for 2010 is to have in place between five and six major partnership programs. We have currently just finalized a third deal with literally the fastest-growing horse racing website on the Internet. We expect to announce and launch that partnership mid-to-late next week. What is particularly exciting about this new partnership is the way their site functions. Unlike any other major racing website, this particular site (our new partner) is 100% controlled by racing fans and their community.

We are determined to build many of these relationships with top-tier, well-known racing entities. These first three completed is a big step in the right direction to achieve our goals.

I will be giving a game and community update either tomorrow or Monday. Enjoy the rest of your weekend, and hopefully you watched and enjoyed two spectacular races today. I think NBC did a great job on the coverage, reaching out to all levels of horse racing fans. As I said in my earlier post - I am so proud of Joe Talamo, not only as a jockey but as a person and would love to see him go all the way and win this year's Derby.

- Puddles